Using video in your marketing plan isn’t a new idea. Instead, video is critical to your traffic generation and customer retention. It may boost your traffic by as much as 157% according to statistics gathered by Wordstream.
With additional traffic you may also increase your revenue and sales. Video statistics from Insivia: although video had become a staple in marketing and content sharing, including a video in a landing page may increase your conversion rate by 80%.
People shopping for products and services online are 1.8 times more likely to purchase your product or service than those who did not see a video – and four times more would rather watch than read about a product.
Video is a good return on your investment. Research demonstrates it’s the content that really matters to your viewers and readers. Your video and content builds trust with your readers – and this is one of the most critical foundations to improving your conversions and sales.
The idea of content marketing is based on building trust with your future customers – and video helps you build that trust more quickly than publishing just text. Video is more likely to engage your visitors and ignite their emotions.
This is important for mobile users who now constitute more than 80% of all audiences. More people use their cell phones and tablets than their computers to look at content, watch videos and look for products and services. From 2011 to 2019, mobile use grew more than 230 percent and by 2018, 52.2% of all internet access happened on mobile devices.
Video is also able to “show” and explain complex topics more easily to your customers. Nearly 98% of users say they have – and would prefer to – watch an explainer video to learn about products and services, rather than reading a page of content.
Video encourages your viewers to share your content on social media, expanding your audience even further. There are multiple places to post your video and multiple reasons to have one made.
Check out our Services page for more information about how we can help you increase your website traffic, engage your customers and improve your customers trust with YOU!